Global volume sales of spirits are set to slow in the coming years, according to The IWSR.

Between 2014 and 2020, total spirits volumes will rise by around 120m nine-litre cases, breaking the 3.2bn-case barrier, The IWSR estimates in its 'Forecast 2015-2020 Global Review'. The performance would represent a slowing of the compound annual growth rate (CAGR) of 3.6% posted between 2008 and 2013 to 0.6% between 2014 and 2020.

The slow-down will be due in part to the healthy growth of spirits following the global economic downturn, which hit in 2008. Asia will take responsibility for much of the growth going forward, particularly China and India. North America, Africa & Middle East and the Travel Retail channel were also flagged as providing volume growth.

"Population growth and rising disposable income levels in many emerging markets will aid growth in spirits consumption," The IWSR said. "But also, mature markets such as the US and the UK are set to draw back some of the attention from less-developed regions with attractive opportunities for volume and value development."

In category terms, whisk(e)y will leapfrog vodka into second place - behind the national spirits segment - hitting volumes in the region of 467m cases by 2020. Tequila, meanwhile, is estimated to deliver a CAGR of 2.9%, making it one of the fastest-growing spirits segments in the period.

Expert analysis

Future growth opportunities for global spirits

Future growth opportunities for global spirits

This latest report from just-drinks and The IWSR highlights the essential drivers of future growth for the global spirits industry. Our analysts have considered the opportunities available across the ...read more