News

UK: Global Brands targets lower emissions with lighter VK bottle

Most popular

just-drinks meets Beam Suntory CEO Albert Baladi

What does the future hold for Champagne? - Focus

The just-drinks analyst returns

just-drinks speaks to Beam Suntory CEO - Part II

The next chapter for Scotch has its challenges

MORE

Global Brands has launched a review of its production processes in a bid to reduce carbon emissions.

The UK-based company, which owns the VK Vodka Kick RTD brand, said earlier this week that it is looking at ways of reducing the impact on the environment of its glass bottles, PET bottles, aluminium cans and packing processes and will roll out a number of initiatives in early 2010.

As part of the review, Global Brands plans to reduce the weight of VK 275ml glass bottles from 210 grams to 175 grams.

"The reduction will dramatically increase the number of bottles the trucks can deliver in one trip," said production director Mario Gibbins. "Coupled with the new packing processes we plan to implement, we can cut the number of trucks we use by 30%."

In the New Year, Global Brands will also look at using less steel in bottle crowns and light-weighting PET bottles and the glass VK 70cl range.


Sectors: Spirits

Related Content

Wine - Get your head out of the sand, get with the can - Comment

Wine - Get your head out of the sand, get with the can - Comment...

Why is kombucha gaining traction with big drinks companies? - NPD trends

Why is kombucha gaining traction with big drinks companies? - NPD trends...

"New brands, new products" - Coca-Cola, Heineken and the packaging industry's e-commerce evolution...

How brands are looking to utilise sustainability to connect with consumers - Sustainability Spotlight

How brands are looking to utilise sustainability to connect with consumers - Sustainability Spotligh...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?