News

UK: Global Brands readies Hooch Alcoholic Lemon Brew push

Most popular

Could a Pernod offload revolutionise wine?

The just-drinks Analyst returns

Why drinks companies will struggle to break Gen Z

Wine's race to the top - whither value?

How to ride the 'Gen Z' wave in the on-premise

MORE

Global Brands, the UK distributor for Molson Coors' Hooch Alcoholic Lemon Brew, has lined up a campaign for the brand featuring comic persona Keith Lemon.

//i2.aroq.com/1/keith_lemon.jpg

Lemon, played by English comedian Leigh Francis, will be the face of the TV and outdoor advertising push, Global Brands said today (3 February). A spokesperson for Global Brands told just-drinks the campaign, which will start next month, has a “a multi-million pound value”.

It is the first major ad campaign for Hooch since Global Brands relaunched it in the UK in 2012, the spokesperson added.

“We needed someone to take Hooch to the next level,” Global Brands’ marketing director, Simon Green, said. “As former Business Man of the Year 1993, Keith Lemon is obviously the perfect man for the job and we can’t wait to see what he comes up with.”

Global Brands has a licensing agreement with Molson Coors for Hooch's UK distribution. Previously known as Hooper's Hooch, the brand was launched by Bass in 1995 and sold 2.5m bottles a week in the UK at the height of its popularity. It was withdrawn in the country in 2003.


Related Content

Molson Coors confirms new non-alcoholic beer for North America

Molson Coors confirms new non-alcoholic beer for North America...

"We've been around for almost 300 years - we never rush things" - Interview, Aspall Cyder's Henry Ch...

Molson Coors silent on Carling abv challenge in UK

Molson Coors silent on Carling abv challenge in UK...

This week in beer & cider, featuring Aspall Cyder's Molson Coors offload, Anheuser-Busch InBev's ongoing US headache and Suntory's non-alcoholic hopes

This week in beer & cider, featuring Aspall Cyder's Molson Coors offload, Anheuser-Busch InBev's ong...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?