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Global Brands partners with New Look fashion store in VK promotion

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Global Brands is offering UK consumers discounts at a high street fashion retailer when they buy multipacks of RTD brand VK.

Global Brands discount for New Look is on ten-packs of mixed VK

Global Brands' discount for New Look is on ten-packs of mixed VK

Mixed ten-packs of VK will contain a voucher for 20% off purchases at New Look, Global Brands said today. The offer is in tandem with a new VK summer marketing campaign featuring stars of reality dating show Love Island.

Global Brands said it wanted to work with New Look because the retailer shares its "ethos, fan base and demographic".

"With an exciting summer of activity ahead, VK is there every step of the way to sort consumers' summers, whether that be their summer fashion, festivals or fun times like BBQs and house parties," the company continued.

VK has recently won a listing in UK supermarket Tesco, Global Brands said. The new campaign will feature Love Island's Alex and Olivia Bowen and a "host of other relevant celebrity influencers", it added.

VK marketing campaigns focus on summer activations and the start of the new university year in the Autumn. Last year, Global Brands hosted more than 60 club nights across the UK during Fresher's Week, when British universities welcome new students.

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