Global Brands Amigos Black

Global Brands' Amigos Black

Global Brands' Amigos Black

Category - Beer, Tequila-flavoured, 5.1%

Available - From this month

Location - UK, nation-wide, on- and off-trade

Price - SRP of GBP3.60 (US$6.15) per bottle

Distribution - Global Brands

Global Brands is expanding its “spirit beer” portfolio with the launch of an acai berry and Tequila-flavoured Amigos variant.

Amigos Black will be available to the trade from this month in 33cl bottles, Global Brands said today (7 July). The company also makes Tequila-flavoured Amigos, launched in 2009, and Buddy’s Bourbon Flavoured Beer, launched last year.

“Pairing the profile of Amigos with an already popular fruit flavouring is an opportunity to extend the brand’s appeal and entice new consumers to the category,” Global Brands said.

Meanwhile, the company said it is launching Amigos on draught and in cans in the UK on-trade. 

“Cans are a growing trend in the on-trade, gaining traction in the market as a premium alternative serve,” it said.