Despite falling UK sales, Glenmorangie has had a good year, with success in Europe, the US and the Far East. Allying with bigger companies to increase the reach of its marketing, and capitalizing on Asian perceptions of Scotch as a prestigious and valuable drink have all helped to boost sales and profits.
COMMENT: Glenmorangie’s success on foreign shores
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Six companies shaking up non-alcoholic drinks
- What a 'no-deal' Brexit would look like for drinks
- The just-drinks guide to incubator funds
- Consumer demand for environmental efforts soars
- Don't let complacency kill Travel Retail - Comment
News
- "Disastrous" no-deal Brexit looms for spirits
- Non-alcoholic beer falls at draught hurdle
- Beam Suntory announces Amazon-exclusive Bowmore
- Pernod backs Jameson with US$175m expansion boost
- Brown-Forman unveils new Jack Daniel's project
Market research
- Global gin insights - market forecasts, product innovation and consumer trends
- Generation Z: The Next Wave of Consumers
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
