Despite falling UK sales, Glenmorangie has had a good year, with success in Europe, the US and the Far East. Allying with bigger companies to increase the reach of its marketing, and capitalizing on Asian perceptions of Scotch as a prestigious and valuable drink have all helped to boost sales and profits.
COMMENT: Glenmorangie’s success on foreign shores
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- California wages wine wars on all fronts
- Lagunitas - the brewery infecting Heinken
- Will the sugar tax story pan out as expected?
- Heineken faces tough battle in China - analysis
- Could Keurig Dr Pepper lose other brands?
News
- Diageo offers edible straws with RTDs in UK
- A-B InBev launches Bud Light 'Victory Fridge'
- Pernod Ricard pushes shot ritutals in Olmeca drive
- Rising costs put global brewers on price alert
- Turkey slaps 140% tariff increase on US alcohol
Market research
- Global gin insights - market forecasts, product innovation and consumer trends
- Generation Z: The Next Wave of Consumers
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Alcoholic Drinks in the US
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
