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UK: Glenmorangie Co launches Sonnalta PX Scotch whisky

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Glenmorangie Company, the Scotch whisky arm of Moët Hennessy, has released a limited edition travel-retail exclusive whisky called Sonnalta PX.

It is the first expression to be launched in a new Private Collection, which will be available in addition to the core Glenmorangie range.

The whisky's name is taken from the Gaelic translation of 'generous' and the Pedro Ximenez (PX) sherry casks used to finish the whisky's maturation. Priced at GBP62.99, Sonnalta PX is bottled at 46% abv and non chill-filtered.

Glenmorangie COO Paul Skipworth said: "This new release shows our commitment to travel-retail. It used to be that a luxury brand would build its presence in the domestic market and then target travel-retail, but that's changed. We now believe in building our brand through travel-retail as well."

 


Sectors: Spirits

Companies: LVMH Group

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