News

UK: Glenfarclas rebrands malt portfolio

Most popular

Mangrove MD warns of coronavirus impact on spirits

Advice for brewers in the time of COVID-19

Over the influence? The future of social media

Coronavirus special - US Distilled Spirits Council

COVID-19 CSR activity around the world - Mar

MORE

Glenfarclas Distillery is relaunching its whisky portfolio with a packaging overhaul.

The Scotch whisky company said today (15 March) that its rebranding, including a line drawing of the distillery, an adjustment to the Glenfarclas italics logo and a new Grant family monogram, will improve the brand's impact.

The monogram uses the initials of the J&G Grant family, who have managed the distillery for five generations. The new packaging will be used on the distillery's 15-, 21- and 25-Years-Old Single Highland Malt Whiskies.

"For six generations my family have taken the quality of the whisky we produce personally," said George Grant, brand ambassador and sixth generation of the family who own and manage Glenfarclas. "Please be assured we have not changed what is in the bottle, simply improved the packaging so it is now more reflective of the quality of Glenfarclas."

The relaunch will be supported by a sales and marketing programme to include events in London, Edinburgh and Speyside, and advertising and promotional activity.


Sectors: Spirits

Related Content

Pernod Ricard's Chinese malt whisky distillery - just-drinks speaks to China MD Jean-Etienne Gourgues and Asia marketing head Tracy Kwan

Pernod Ricard's Chinese malt whisky distillery - just-drinks speaks to China MD Jean-Etienne Gourgue...

Pernod Ricard breaks new boundaries with Chinese malt whisky distillery - Comment

Pernod Ricard breaks new boundaries with Chinese malt whisky distillery - Comment...

Four key takeaways from William Grant & Sons' UK market report - Focus

Four key takeaways from William Grant & Sons' UK market report - Focus...

Why single malt Scotch must ignore its core consumer - Comment

Why single malt Scotch must ignore its core consumer - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?