Heaven Hill Distilleries has launched a new larger size bottle for its Glen Salen pure malt Scotch whisky.

Available only in the US, the new 1.75 litre bottle of Glen Salen will retail at around US$30.

"As a vatted malt, Glen Salen appeals to both the blend consumers and single malt fans," said Larry Kass, group-marketing manager for Heaven Hill.

"The new larger size makes it more economical for consumers and trade alike," he added.

Glen Salen also offers point-of-sale material, featuring a design similar to the bottle label depicting a natural Scottish waterfall. There are also shelf talkers, case cards and snipes to attract the attention of discerning Scotch enthusiasts.