US: Glazer's to launch Given Tequila liqueur in Texas

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018


Tequila liqueur Given is set to be launched in the US state of Texas after Glazer's picked up the exclusive distribution rights for the brand. 

The 17% abv product, which claims to the world's first "ultra-premium" Tequila liqueur, will be available in the state from the end of this month, Glazer's said yesterday (16 April). The drink is "macerated with limes and sweetened with Sauvignon Blanc grapes", according to Given. 

The spirit is produced in France in the Cognac region, according to Given's website. The brand is distributed elsewhere in the US by MHW Ltd. 

Sectors: Spirits

Related Content

"The US has real brand calls. They are asking for an Avión Margarita" -  Pierre-Aymeric du Cray, VP ...

"We really want to change the perception of Tequila with Altos" - Pierre-Aymeric du Cray, VP of Pern...

The road ahead for Tequila and mezcal - Research in Focus

The road ahead for Tequila and mezcal - Research in Focus...

"We can handle Brexit in our stride" - just-drinks talks to Diageo CEO Ivan Menezes...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?