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Product Launch - UK: GlaxoSmithKline's Lucozade Revive

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GlaxoSmithKline's Lucozade Revive

Category - Soft drinks, CSD, sports & energy

Available - From February

Location - UK, off-trade

Price - GBP0.99 (US$1.58) per 38cl bottle and GBP2.99 per four-pack

Distribution - GlaxoSmithKline

GlaxoSmithKline's Lucozade Revive is available in three variants: Lemongrass with Ginger; Orange with Acai, and Cranberry with Acai.

The beverages contain B vitamins and 50 calories per bottle. The range is targeted at consumers aged between 25 and 35 as "a light energising drink, with a reduced calorie content".

An advertising campaign for the variant, including television advertising, outdoor, press, digital and sampling, will launch in April.


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