Market research
GlaxoSmithKline's Lucozade Revive
Category - Soft drinks, CSD, sports & energy
Available - From February
Location - UK, off-trade
Price - GBP0.99 (US$1.58) per 38cl bottle and GBP2.99 per four-pack
Distribution - GlaxoSmithKline
GlaxoSmithKline's Lucozade Revive is available in three variants: Lemongrass with Ginger; Orange with Acai, and Cranberry with Acai.
The beverages contain B vitamins and 50 calories per bottle. The range is targeted at consumers aged between 25 and 35 as "a light energising drink, with a reduced calorie content".
An advertising campaign for the variant, including television advertising, outdoor, press, digital and sampling, will launch in April.
Sectors: Product launches, Soft drinks, Water
