Click through to view GlaxoSmithKlines Lucozade Limited Editions

Click through to view GlaxoSmithKline's Lucozade Limited Editions

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GlaxoSmithKline's Lucozade Limited Editions

Category - Soft drinks, CSD, sports & energy

Available - From November until the end of the year

Location - UK, off-trade

Price - Not provided. RRP at retailer's discretion

Distribution - GlaxoSmithKline

The limited edition packaging, featuring a range of music artists, is available on all 38cl Lucozade Original and Orange variants until the end of the year.

Consumers that download the 'Aurasmaat' application can point their phone at the bottle to see the design become animated. Consumers can then watch a documentary featuring the music artists.

Bottles will feature artists including Plan B, Tinie Tempah, Wretch 32, Calvin Harris, White Lies, Kelis and Yasmin.