News

UK: GlaxoSmithKline's Lucozade in English rugby deal

Most popular

How A-B InBev's Brito changed the drinks industry

just-drinks looks at the career of Michel Doukeris

Campari faces familiar troubles - analysis

Beverage companies set for tough pricing desicions

Sustainability and responsibility activations

MORE

GlaxoSmithKline (GSK) has signed a deal with the Rugby Football Union (RFU) for its Lucozade brand in the UK.

//i4.progressivedigitalmedia.com/1/maxi_lucozade_rfu_pr_2.jpg

The four-year agreement will see GSK become the official Lucozade supplier to the 'elite' England rugby teams, the company said earlier this week. The deal covers the men's, youth, sevens and women's teams.

No financial terms of the agreement were disclosed.

Last week, GSK launched a GBP15m (US$23.2m) advertising campaign for Lucozade in the UK - its largest investment in the brand to date - featuring three athletes competing in the London 2012 Olympic Games.


Related Content

From the just-drinks cellars - What happened in drinks on this day in ...

From the just-drinks cellars - What happened in drinks on this day in ......

This week in soft drinks & bottled water, featuring PepsiCo's latest results, Coca-Cola's September shopping spree and the group's ongoing spend in October

This week in soft drinks & bottled water, featuring PepsiCo's latest results, Coca-Cola's September ...

The wine category in 2016 - just-drinks' Review of the Year, Part IV

The wine category in 2016 - just-drinks' Review of the Year, Part IV...

Sustainability in Beer - Part IV: Responsible Consumption and Sports Sponsorship

Sustainability in Beer - Part IV: Responsible Consumption and Sports Sponsorship...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?