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UK: GlaxoSmithKline plans Ribena ad campaign

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GlaxoSmithKline (GSK) is to launch a series of television adverts in the UK for its Ribena brand.

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The campaign follows last year's relaunch of Ribena and the brand's ‘Bursting with Berryness' adverts, GSK said today (27 April). A series of press, radio, digital and outdoor ads will form part of a new GBP11m (US$18.2m) campaign on the brand.

M&C Saatchi created the television ads for GSK, which will begin airing over the next two weeks.


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