Market research
Expanding chains of coffee bars are driving forward the market for out-of-home drinks consumption. The US is already inundated with retail outlets, but many European countries are far from saturated. The on-the-go drinks market is set to grow fastest in Germany to 2.1 billion liters in 2004. Popular American developments, such as 'drive thru' cafes, will begin to spring up across Europe in the next few years.
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