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George Clooney's Casamigos Tequila launches in Australia

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George Clooney's Casamigos Tequila brand has added Australia, New Zealand and Fiji to its international footprint. 

Casamigos Reposado carries an RRP of AUD84.99 in Australia

Casamigos Reposado carries an RRP of AUD84.99 in Australia

The latest markets for Casamigos will receive Blanco, Reposado and Añejo expressions. The brand is handled in Australia, New Zealand, Fiji and the surrounding islands by Think Spirits. 

The Blanco carries an RRP in Australia of AUD79.99 (US$60), while the Reposado is AUD84.99 and the Anejo AUD89.99.

Clooney launched Casamigos Tequila in the US in 2013, in partnership with bar and restaurant owner Rande Gerber and real-estate tycoon Mike Meldman. The brand rolled out to the UK last year. Casamigos is named after Clooney and Gerber's houses in Mexico, and roughly translates to "house of friends."

At the start of the year, Casamigos created its own import business in the US, with the CEO of former importer Sidney Frank moving to head up the new firm. 

What goes around, comes around - the US and its thirst for spirits - Trends


Sectors: Spirits

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