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Product Launch - US: George Clooney & Rande Gerber's Casamigos Tequila

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George Clooney & Rande Gerber's Casamigos Tequila  

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Category – Spirits, Tequila, 40% abv

Available – From this month  

Location – US, on- and off-trade 

Price - Casamigos Blanco retails for around US$42.99 per 750ml bottle and Casamigos Reposado for about $49.99 a bottle. 

Distribution - Serrallés USA

Actor George Clooney and bar and restaurant owner Rande Gerber have partnered with Discovery Land Company CEO & founder, Mike Meldman, to launch Casamigos Tequila. 

The product is described as a “small batch, ultra-premium Tequila made from the finest, hand-selected, 100% Blue Weber agaves”. It comes in two versions – Casamigos Blanco and Casamigos Reposado. 

Casamigos, named after Clooney’s and Gerber’s houses in Mexico, roughly translates as“house of friends”. 

“Our idea was to make the best-tasting, smoothest Tequila whose taste we didn’t have to cover up with salt or lime,” said Clooney.  


Sectors: Product launches

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