News

US: Gatorade gets Xtremo for Latino Market

Most popular

What will be Ian Curle's Edrington legacy?

Should Pernod dump wine, bunk up with Brown-Forman

Interview, Pernod Ricard CEO Alex Ricard - Part I

'Healthy alcohol' - the trend to watch in 2019?

MORE

Gatorade is launching a fruit flavoured brand extension especially for the Latino market, with a bilingual label. Called Gatorade Xtremo the company said the drink is "Gatorade with a Latin twist". It will be available in three exotic fruit flavors - Mango, Tropical and Citrico. The formula of carbohydrates and electrolytes in traditional Gatorade will also be available in Xtremo.


Related Content

Why Brown-Forman will be one of spirits' winners in years ahead - Analysis

Why Brown-Forman will be one of spirits' winners in years ahead - Analysis...

If you read only one thing... - This week's must-reads on just-drinks

If you read only one thing... - This week's must-reads on just-drinks...

Should Pernod Ricard dump wine and bunk up with Brown-Forman? - Analysis

Should Pernod Ricard dump wine and bunk up with Brown-Forman? - Analysis ...

Diageo to plough US$130m into new Kentucky production site

Diageo to plough US$130m into new Kentucky production site...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?