US: Gambrinus, Moosehead split in US
Gambrinus Co. is giving up distribution of a second imported beer brand in the US.
The importer, which last year lost Mexico's Grupo Modelo portfolio to Constellation Brands, confirmed today (2 February) that Canadian brewer Moosehead will buy back the US importing rights for its brand.
While terms of the agreement were not released, the switch will take place on 31 March. Moosehead will begin importing the brand through Moosehead USA from 1 April.
"Our mutual decision to part ways is based on our respective companies' desire to refocus on core business," the two companies said in a joint statement. "We have enjoyed a productive and warm relationship."
Gambrinus has imported Moosehead Lager into the US for the past 10 years.
In March last year, Modelo, the brewer of top-selling US import Corona, said that an arbitrator had ruled in its favour giving it the right to end its distribution agreement with Gambrinus at the end of 2006.
Gambrinus had been the company's distributor on the east coast of the US, with Constellation covering the western half of the US. The two sides subsequently formed a joint venture, which went live at the beginning of this year, covering the whole of the country.
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