News

US: Gallo prepares Argentinean Malbec for US market

Most popular

The 'metaverse' opportunity for beverage brands

Campari faces familiar troubles - analysis

Sustainability and responsibility activations

Beverage companies set for tough pricing desicions

Japan's love of lemon sour - A worldwide trend?

MORE

E&J Gallo has lined up an Argentinean offering for the US.

The California-based wine giant confirmed yesterday (4 April) that it will be the US importer for Bodegas Escorihuela Gascon's Don Miguel Gascon brand of Malbec. The wine will be Gallo's first offering from Argentina in the US.

Bodegas Escorihuela Gascon is one of the oldest wineries in Argentina, the company noted.

Speaking to just-drinks today, a spokesperson for Gallo said: "We think Malbec has legs in the US, and we think the US consumer is more than ready for this offering."

The Malbec wine will be available in the US from 1 September, with a suggested retail price of US$12.00 per 750ml.

In the last few weeks, Gallo has unveiled additions to its offering from South Africa and Spain.

In March, Gallo said it will import and market a range of wines from South Africa under the Sebeka brand name. A week earlier, the company announced that it will import an Albariño white wine brand from Spain's Bodegas Martín Códax S.A.U.

"The US consumer has become more open to wines from abroad," the spokesperson continued. "It's time for our portfolio to diversify to accomodate that."


Sectors: Wine

Companies: E&J Gallo

Related Content

E&J Gallo follows value-growth approach with Pahlmeyer Winery purchase - just-drinks comments

E&J Gallo follows value-growth approach with Pahlmeyer Winery purchase - just-drinks comments...

Constellation's wine sale to Gallo – It had to be you – analysis

Constellation's wine sale to Gallo – It had to be you – analysis...

Constellation Brands offloads lower-end wines to E&J Gallo in US$1.7bn deal

Constellation Brands offloads lower-end wines to E&J Gallo in US$1.7bn deal...

"Consumers are smarter than ever before - and not just about wine" - just-drinks meets E&J Gallo Win...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?