The California winemaker Ernest & Julio Gallo is to introduce a 187ml 'mini-bottle' for its Rivercrest and Ernest & Julio Gallo Sierra Valley ranges for the UK on-trade.

the company hopes the bottle will provide consumers with a quick and convenient option in pubs, which prevents any loss of revenue through unfinished bottle wastage.

Launched this week, the 187ml format is a first ever for Rivercrest, whose red and white varietals will initially be available via Waverley and Read's World of Wine.

In line with the overall brand re-fresh, Sierra Valley mini-bottles will be available by the end of the year.

Edward Ward, marketing manager at Ernest & Julio Gallo winery said: "We constantly strive to evolve our portfolio to provide maximum choice for both consumers and the trade. The launch of Sierra Valley and Rivercrest varietals in 187 ml bottles demonstrates this commitment. With the mini-bottles available in time for the festive season, we are confident this extension of the ranges will prove a popular and successful venture for all concerned."