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US: Future Brands hires veteran as VP for west

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Future Brands has appointed a vice president, sales-west region.

The US sales and distribution operation for Beam Global Spirits & Wine, Fortune Brands and the Absolut Spirits Co., said today (15 April) that Pryce Greenow, who joins from Beam Wine Estates, will take on the role.

In his previous position, Greenow was responsible for sales strategy development and the execution of off- and on-trade accounts in the US, export markets, duty free, airline and military channels, the company said.

Beam Global senior vice president of US commercial development Bill Newlands said: "Pryce's results-oriented style coupled with a track record of delivering exceptional commercial benefits makes him the perfect candidate for this role. He is well-positioned to lead the Future Brands' west region and its distributors to achieve their profit and market share goals in 2008 and beyond."

Greenow added: "Future Brands has had a strong start to 2008, and I am committed to meeting the company's 2008 goals."

Prior to Beam Wine Estates, Greenow worked at Allied Domecq Wines in the US, where he led trade marketing and creative services before serving as a manager for the company's business planning and analysis group.

Preceding his work for Allied Domecq, Greenow was a consulting leader for Marakon Associates and also served in the British Army for seven years where he gained the rank of captain.


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