Click through to view Funkins Brazilian Cocktail Mixer

Click through to view Funkin's Brazilian Cocktail Mixer

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Funkin's Brazilian Cocktail Mixer

Category - Spirits mixer

Available - From 21 March

Location - UK, nation-wide, initially online

Price - SRP of GBP3.99 (US$6.06) per one-litre carton

Distribution -  Funkin

Funkin has launched a caffeine-based cocktail mixer using Brazilian guarana seeds.

Funkin's Brazilian Cocktail Mixer is designed to be used with vodka. Funkin CEO Andrew King said: “We’re launching funkin Brazilian at a time when consumer demand for cocktails is greater than ever and this trend looks set to continue.”

A Strawberry Daiquiri and Mojito, as well as a Brazilian, will be launched in a 75cl carton in May, Funkin said.

Last year, Funkin launched a Margarita mixer.

Show the press release

Cocktail innovator funkin today announces the launch of its latest mixer variant and brand new cocktail concept, funkin Brazilian®. A completely unique product to the market, funkin Brazilian® combines a tropical blend of mango, passion fruit and orange juice, together with naturally energising Brazilian guarana seeds, containing twice the caffeine of coffee beans.

At the forefront of cocktail innovation, funkin has been pivotal in growing the category by providing products that respond to consumer demand and evolving flavour trends. The first ever cocktail mixer to contain guarana extract, funkin Brazilian® offers shoppers a completely new and unique product while presenting a valuable opportunity to retailers seeking to benefit from the Brazilian focus and excitement in the UK over the coming years.

funkin Brazilian® will be available in the off trade in a new 750ml format, which provides seven cocktail serves, alongside two other mixers, funkin Strawberry Daiquiri and funkin Mojito. The recommended serve is with vodka over ice, whilst Strawberry Daiquiri and Mojito are both served with rum. The versatile mixer can also be served with vodka and a side shot of Prosecco to make a funkin Brazilian® Pornstar Martini, or mixed with white rum to create a funkin Brazilian® rum punch. As a twist on traditional cocktail favourites, consumers can also mix funkin Brazilian® with gin to make a Passion Fruit & Mango Collins, cachaça for a Brazilian Passion Fruit Caipirinha or tequila for a Brazilian Margarita.

funkin CEO Andrew King says: “We’re launching funkin Brazilian® at a time when consumer demand for cocktails is greater than ever and this trend looks set to continue. With more and more consumers bringing cocktails into their drinking repertoire and as trends towards at home entertaining and the desire for new taste experiences continue, we are thrilled to introduce a bespoke cocktail concept, driving even greater excitement in the category.

Initially launching via funkin.co.uk and other online retailers in a 1litre pack this March, the funkin Brazilian® will be available across multiple grocery and convenience outlets from early May and ongoing in a 750ml pack.

 

Original source: Company Release