Market research
Funkin Ltd's Funkin Strawberry Daiquiri, Margarita
//i4.progressivedigitalmedia.com/1/funkin_mixer.jpgCategory - soft drinks, cocktail mixers
Available - From this month
Location - UK
Price - RRP of GBP25.76 (US$38.75) for a case of 32 12cl pouches (GBP0.80 per pouch)
Distribution - Matthew Clark has taken Strawberry Daiquiri, while Margarita is listed where the Passion Fruit Margarita was i.e. Matthew Clark, Waverley, Carlsberg, Classic Drinks, Drinks Inc, Joseph Holt, JW Lees and Co, Montine Foods and Wallace Express. Both flavours are also available to purchase on the funkin website www.funkin.co.uk
The Funkin range of eight flavours will be extended with the introduction of strawberry daiquiri and margarita variants.
Funkin Margarita will replace Funkin Passion Fruit Margarita, due to “high customer demand for one of the most popular classic cocktails”, the company said.
Funkin currently exports to 24 countries.
Sectors: Product launches, Soft drinks, Spirits
Companies: Carlsberg