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Functional alcoholic drinks "a very hard sell" - analyst

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The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

just-drinks speaks to Diageo CEO Ivan Menezes

The just-drinks Analyst returns

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Alcoholic drinks that use healthy cues will struggle to break into the mass market, according to analysts at Mintel.


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