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Frucor Suntory’s True Water - Product Launch

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Frucor Suntory's True Water

The packaging for Frucor Suntory’s True Water was designed by a company that usually works on wine bottles

The packaging for Frucor Suntory’s True Water was designed by a company that usually works on wine bottles

Category - Still bottled water, fruit-flavoured

Available - From October

Location - Australian retail

Price - SRP AUD6.49 (US$4.60), AUD5 promotion price

Suntory's Australian soft drinks unit, Frucor Suntory, has launched a flavoured water in the country.

True Water will come in two flavours – Raspberry and Lime – and will be available across Australia. It contains no artificial sugar or sweeteners.

For the packaging, Frucor Suntory hired an international design firm, Denomination, that usually creates bottles for brands including Treasury Wine Estates' Penfolds and Symington Family Estates' Dow's Port. 

"Denomination's expertise in creating wine designs that are beautiful, simple and premium made them the perfect choice for us," said Penny Cheung, head of innovations at Frucor Suntory.

just-drinks' new Futures report looks at how online shopping will disrupt packaging for alcohol as ecommerce retailers look for bottle shapes that are easier to deliver by post.

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Sectors: Product launches, Soft drinks, Water

Companies: Suntory

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