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SPAIN: Frucor Beverages to launch V in Spain

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Suntory-owned Frucor Beverages has partnered with Orangina Schweppes to roll-out its V energy drink in Spain.

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Frucor managing director Mark Cowsill said today (9 December) that the launch is another "significant step" towards making V a global brand. A launch date has not yet been given.

"V ... has enjoyed huge success in New Zealand and Australia," Cowsill said. "The acquisition of Frucor by Suntory last year has opened doors for us in the international marketplace. Suntory's support, knowledge and networks will be invaluable for Frucor as we up our focus on the global growth of our brands and business over the next five to ten years."

Frucor's general manager of international, Scott Johnson, is now working alongside Orangina Schweppes to launch V in the Spanish market.

"We have learnt a lot through our experience with V in the UK, Holland, Sweden and Argentina," Johnson said. "We are using this knowledge, as well as the insights we have gained over the last three years through our extensive market research in Europe."

The expansion of V into Spain will add to Frucor's current annual exports of around NZ$250m (US$186.8m) worth of beverages a year.

Suntory acquired Frucor from Danone in 2008 for around EUR600m (US$754m).


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