News

French beer market growth prompts further Carlsberg spend on Brasseries Kronenbourg brewery

Most popular

Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

The just-drinks Analyst returns

Where will Pernod focus its attention in 2019-21?

MORE

Carlsberg is readying a modernisation programme at its Kronenbourg brewery in France, three years after the group invested in adapting the site's operations to handle other SKUs.

Frances beer market has posted growth in the last four consecutive years

France's beer market has posted growth in the last four consecutive years

A spend of EUR23m (US$28.4m) has been lined up for the brewery, in Obernai to the east of the country. In early-2015, Carlsberg said it would invest EUR12m (then-US$13.6m) in the site.

"Investment focuses on improving productivity and addressing sustainable development," a spokesperson for Brasseries Kronenbourg told just-drinks earlier this week. "No new production line is planned. The Obernai plant, which makes one-third of all beer produced in France, is already operating on a three-shift 24-hour basis."

The beer market in France has enjoyed four consecutive years of growth. Kronenbourg CEO Joao Abecasis said the unit's domestic growth has been driven by three premium segments, alcohol-free, craft and aromatic beers, which currently account for 27.5% of Kronenbourg's volumes. In 2010, the three made up less than 10%.

"We intend to pursue and strengthen the transformation of our portfolio, " Abecasis noted.

This will be done through a number new product launches this year in each of these segments.

Carlsberg Performance Trends 2013-2017 - results data


Sectors: Beer & cider

Companies: Carlsberg

Related Content

What can the beer industry learn from Carlsberg? - Comment

What can the beer industry learn from Carlsberg? - Comment...

Carlsberg UK turnaround will take time – Carlsberg CEO

Carlsberg UK turnaround will take time – Carlsberg CEO...

Carlsberg Q1 2018 - results data

Carlsberg Q1 2018 - results data...

Carlsberg Performance Trends 2013-2017 - results data

Carlsberg Performance Trends 2013-2017 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?