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BRAZIL: Freixenet to launch sparkling wine

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Spanish wine producer Freixenet is launching a sparkling wine brand in Brazil.

The cava producer said today (22 September) that it was set to begin selling a new product, Tournee, in Brazil.

Freixenet hopes the product will boost its sales in Brazil, where its products are distributed by drinks giant Diageo. Freixenet is forecasting annual case sales of 40,000 for the Tourne brand.

The company, which has been present in Brazil for 10 years, sells a stable of products in the Latin American country, including its Cordon Negro and Carta Nevada brands.


Sectors: Wine

Companies: Diageo

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