With every purchase of promotional 2-litre bottles of Ribena, GlaxoSmithkline (GSK) is to give away a free Ribena fridge jug. Introduced to help drive category value and coinciding with the UK school summer holidays the "Stay Cool This Summer" promotion will target parents and also encourage brand loyalty with £0.50 money-off-next-purchase coupons.
UK: Free fridge jug with 2-litre Ribena bottle
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Vermouth - The next big thing? - Consumer Trends
- Has history taught Remy Cointreau nothing?
- The Bulk Wine Market - just-drinks special report
- Cocktail boom gives ginger ale new lease of life
- Molson Coors performance trends - 2012-2016
News
- Selling luxury is expensive - Remy analysis
- Campari offloads Carolans and Irish Mist Liqueur
- Pernod Ricard's Jacob's Creek Prosecco Spritz -NPD
- AB InBev makes energy drink, sparkling water play
- Australia's UK wine exports slump 7% post-Brexit
Market research
- Global flavoured spirits insights - market forecasts, product innovation and consumer trends
- Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Global Vermouth Market 2017-2021
