News

UK: Foster's launches big brother style promotion

Most popular

Pernod Ricard Performance Trends 2015-2019

Diageo Performance Trends 2015-2019 - data

Where should wine focus its on-premise efforts?

Major spirits brands dodge the US tariff bullet

just-drinks speaks to Comite Champagne

MORE

Foster's is continuing the theme that fuelled the Aussie lager's sponsorship of the UK TV's 'No Worries Weekend' with a major new promotion with the Capital Radio Group.

Running for three weeks from 30th July radio listeners will be given the chance to chill out and enjoy the ultimate in laid-back lifestyles- on a mysterious island that has been re-christened Foster's 'No Worries Island'.

The activity is being pre-promoted on air with live reads and recorded trails and on the Capital website where visitors will be asked to confirm their 'No Worries' credentials and register to participate in the competition on-air.

Contestants selected from the on-line registration will be interviewed by 'Foxy' on the Breakfast Show and listeners will be invited to vote in Big-Brother style via phone, fax or e-mail for the person they would like to nominate for a berth aboard the 'Fosters No Worries Cruiser,' a specially chartered boat moored on the Thames which will act as a staging post for 'No Worries Island'.

Each day five crewmates will complete a series of mental and physical 'No Worries' style tasks and the winner will be rewarded with a two-week trip for two to 'No Worries Island'.

The remaining four contestants stay aboard the boat where they will be joined by a new contestant from the Dr Fox Breakfast Show, to complete the next day's challenges for another chance to win a trip to the island.


Evolution in Marketing Alcoholic Drinks: New below-the-line strategies in beer, spirits and wine
/store/products_detail.asp?art=12024


 


Related Content

Big beer versus craft beer - Is the fight finally over? - Comment

Big beer versus craft beer - Is the fight finally over? - Comment...

"In sustainability, innovation could make a big gain" - just-drinks speaks to Anheuser-Busch InBev C...

"Creating craft brands is a skill set that most big companies don’t have" - Interview, Bernstein ana...

Will the latest attack on the big brewers stick? - Comment

Will the latest attack on the big brewers stick? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?