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Product Launch – UK: Foster's Group's Wolf Blass Silver Label Chardonnay, Shiraz Cabernet

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Foster's Group's Wolf Blass Silver Label Chardonnay, Shiraz Cabernet

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Category - Wine, Australia, Chardonnay, Shiraz Cabernet

Available - From next month

Location - UK, grocery channel

Price - GBP12.99 (US$18.94) per bottle

Distribution - Foster's EMEA

Silver Label will be available exclusively in the UK off-trade and has been designed to capitalise on the growing trend towards consumers purchasing GBP8+ wines in the country.

Wolf Blass already has a strong foothold in the higher priced wine tier, according to Foster's, with the Presidents Selection range.


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