Fred Dame is appointed vice president of luxury sales

Fred Dame is appointed vice president of luxury sales

Foster’s Wine Estates has appointed master sommelier Fred Dame as its vice president of luxury sales.

Dame will head-up the selling division of Foster’s US-based unit, and will have management responsibility for Foster's brands, including Beringer and Penfolds.
He will report to Mike Holden, senior vice president of sales, the firm said today (19 May).

Prior to joining Foster’s, Dame held management positions with Constellation, Beam Wine Estates, Allied Domecq and Seagram Chateau & Estate Wines. 

“Few people know more about selling fine wine than Fred,” said Holden. “He is greatly respected in the wine business and he aligns perfectly with our luxury portfolio. We are extremely excited to have him join the Foster’s team.”
Dame will be based out of Foster’s North American headquarters in the Napa Valley.

Former Foster’s Group executive John Murphy was recently appointed as managing director of licensed/alcohol for Coca-Cola Amatil's Australasia unit.