The Australian brewer Foster's aims to establish its eponymous beer brand among the world's top five beers.
Reuters reported today that the company expects to sell 8m hectolitres this year up from about 5m in 1997, and wants to maintain this growth rate.
The company's plans include new packaging and advertising in the US and UK.
Sectors: Beer & cider
Companies: Foster’s Group Ltd
Related Content
"Our ambition is to make Scotch the number one international spirits category in China" - Interview ...
Six trends shaping the future of the beverage industry - just-drinks at Brau Beviale 2018...
just Five Years Ago: InBev's Acquisition of Anheuser-Busch...
Comment - SABMiller: How to Solve a Problem like Foster's...
Oops! This article is copy protected.
The ability to copy articles is specially reserved for people who are part of a group membership.
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
©2019 All content copyright just-drinks.com
Published by Aroq Ltd. Address & registered office: Aroq House, 17A Harris Business Park, Bromsgrove, Worcs, B60 4DJ, UK.
Tel: Intl +44 (0)1527 573 600. Toll Free from US: 1-866-545-5878. Fax: +44 (0)1527 577423.
Registered in England No: 4307068.
Aroq publishes just-auto.com | just-food.com | just-drinks.com | just-style.com
