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Formula Four Beverages' Oxigen partners FC Bayern Munich 

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Canada's Formula Four Beverages has lined up a sponsorship deal for its Oxigen functional drinks brand with Bayern Munich football club, as it look to ramp up export activity. 

Oxigen contains an active ingredient called ASO

Oxigen contains an active ingredient called ASO

The pair said last week that Oxigen has become the club's official functional water & recovery tool partner. The three-year deal started at Bayern Munich's winter break training camp in Doha. 

"We've been working diligently to find the ideal strategic partner for Oxigen as we look to expand distribution globally," said Oxigen's founder & CEO Blair Bentham. "FC Bayern Munich is a worldwide brand whose aspirations and values align exactly with ours. It couldn't be a better fit."

The partnership will focus on the Americas, Middle East and Asia.

Functional brand Oxigen contains an active ingredient called ASO (activated stabilised oxygen) that reportedly helps deliver faster recovery, improved endurance, increased stamina, and greater mental clarity. ASO helps oxygen to remain suspended in water, so it will not escape from the bottle after opening.

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