News

Former Veev Spirits owners set up brand development firm

Most popular

Interview - Pernod Ricard CFO Helene de Tissot

Interview - Pernod CFO Helene de Tissot - Pt II

The just-drinks Analyst returns

just-drinks speaks to Pernod CEO Alex Ricard

Pernod breaks boundaries with Chinese distillery

MORE

The owners of Veev Spirits have sold a majority stake in their business to set up a brand development company. 

Brothers Courtney and Carter Reum have created branding company M13

Brothers Courtney and Carter Reum have created branding company M13

Last month, Courtney and Carter Reum agreed to sell a majority stake in Veev to St Louis-based drinks company Luxco. Veev's portfolio includes its namesake acai-based spirit brand and VitaFrute cocktails. Financial details of the deal were not disclosed. 

Meanwhile, the Reums announced late yesterday that their next venture is a holding and branding development company called M13. It will focus on building emerging businesses in Los Angeles. The Reums said it would include a US$100m investment over the next five years. 

"While we were focused on building Veev, we often worked with other brands as investors and board members with a very successful hands on approach," said M13 co-founder Carter Reum.  "We took Veev Spirits through every stage of development: seeing the market opportunity, developing the product, selling it out of the back of our cars, building our customer base, marketing it nationally, creating brand extensions, and successfully selling the brand to a larger company."

The Reums said several companies were already signed up, including drinks companies. 

Earlier this month, Luxco announced plans to build a new distillery in Kentucky's Bourbon heartland.


Related Content

Why white spirits should follow brown and play the 'brand home' card - Comment

Why white spirits should follow brown and play the 'brand home' card - Comment...

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment...

Why spirits marketing risks losing sight of the actual spirit - Comment

Why spirits marketing risks losing sight of the actual spirit - Comment...

Cinco Spirits' Cincoro high-end Tequila range - Product Launch

Cinco Spirits' Cincoro high-end Tequila range - Product Launch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?