News

Former United Spirits president launches premium IMFL JV

Most popular

Why COVID-19 has restored plastic's popularity

Remy Cointreau Performance Trends 2016-2020

Brown-Forman Performance Trends 2016-2020 - data

COVID-19 a double-edged sword for CBD

How drinks companies can trump the water fountain

MORE

A new joint venture between United Spirits executive Vijay Rekhi and Globus Spirits has announced details of a three-strong range of higher-end Indian Made Foreign Liquor expressions in the country.

Included in the new IMFL range is Oakton Barrel Aged, which features 18-year-old Scotch

Included in the new IMFL range is Oakton Barrel Aged, which features 18-year-old Scotch

Unibev India said earlier this week that the range represents the first super-premium aged offerings from the IMFL segment. The three will initially launch in Karnataka, Telangana and Andra Pradesh with other markets in the north and east of the country set to follow.

The portfolio comprises:

  • Governor's Reserve, which includes 12-year-old Scotch whisky - INR1,043 (US$15.30) per 75cl bottle
  • Oakton Barrel Aged, which includes 18-year-old Scotch - INR1,400 per 75cl bottle
  • L'Affaire Napoleon Premium Brandy, which uses three-year-old brandy - INR1,350 per 75cl bottle

"The IMFL industry in India has been stagnant on the innovation front for the last few years," Rekhi told just-drinks earlier this week. "The industry has seen regional brand launches in the semi-premium and premium segments, but nothing that alludes to consumer aspirations for better blends.

"By using aged Scotch in created IMFL blends for Governor's Reserve and Oakton Barrel Aged whiskies, we have raised the bar for premium spirits consumption in India."

Rekhi stepped down as MD of United Spirits in 2011, having spent 39 years with the market leader. Since his departure, Diageo has bought into United Spirits and now owns a 55% of the company's stock.

How to avoid a legal row over your brand name - Click here for a just-drinks comment


Related Content

San Francisco World Spirits Competition 2020 - Best in Show, Best of Class

San Francisco World Spirits Competition 2020 - Best in Show, Best of Class...

International Wine & Spirit Competition 2018 - The Trophy Winners, Spirits

International Wine & Spirit Competition 2018 - The Trophy Winners, Spirits...

What's coming up in dark spirits in 2020? - Predictions for the Year Ahead - comment

What's coming up in dark spirits in 2020? - Predictions for the Year Ahead - comment...

Gin has taught consumers to pay more for premium spirits - Pirate's Grog Rum

Gin has taught consumers to pay more for premium spirits - Pirate's Grog Rum...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?