Carlsbergs new CEO for the UK, Benet Slay, will assume the role from 1 March

Carlsberg's new CEO for the UK, Benet Slay, will assume the role from 1 March

The former MD of Diageo's Northern Europe region has been appointed CEO of the UK division of Carlsberg.

The brewer, which saw former CEO Isaac Sheps move to Carlsberg's Russian unit late last year, confirmed today (26 January) that Benet Slay will head up Carlsberg UK from 1 March. Slay left Diageo in July as his position was cut after the drinks giant carried out a review of its European operations.

The interim CEO of Carlsberg UK, Jesper Friis, will return to his day job as senior VP for Carlsberg Western Europe.

Having joined Diageo in February 2004, Slay was MD of Diageo GB's on- and off-trade businesses, before becoming MD for the full Diageo GB business in 2006. He moved to head up Northern Europe in 2009. He previously worked at Unilever and PepsiCo.

“(Slay) has an extensive knowledge of our industry,” said Friis. “(He has) a deep-rooted understanding of both on- and off-trade dynamics, an excellent track record in delivering customer- and consumer-led strategies, and has launched many successful innovations.”

For Carlsberg's official announcement, click here.