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UK: Former Bacardi man joins Edrington's The Macallan

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The Edrington Group has confirmed the appointment of a new global marketing manager for its The Macallan single malt whisky brand.

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The company, which also owns The Famous Grouse and Highland Park, said earlier today (7 August) that Jaume Ferràs Santín will assume the position. Ferràs Santin joins Edrington from Bacardi's Spanish unit, where he was marketing manager for Martini.

Prior to his five years with Bacardi, Ferràs Santín worked with Edrington as a brand manager for The Famous Grouse in Spain.

When contacted by just-drinks, a spokesperson for Edrington said that he replaces Francis Coulter at The Macallan. Coulter left Edrington last August after only four months in the role.

Ferràs Santín will be responsible for “developing the overall positioning of The Macallan, working with partners from around the world, and driving the creative development of the brand”, the company said.


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