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USA: Anxious Consumers Drive Headlines: Food and Beverage Firms Court the Concerned

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Recent news from America's food and beverage companies reveals an emerging trend: companies are beginning to take concerned consumers seriously, according to Promar International.Today's revelation of "unlawful" genetically modified corn in taco shells adds fuel to the growing biotech controversy, putting Kraft on the defensive as it tries to reassure consumers about the safety of its products.


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