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COMMENT: FMCG companies reconsider internet strategy

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Online advertising suffered a loss of faith following the bursting of the dot.com bubble. But as MSN throws its weight behind a campaign to convince traditional offline marketers to go online, the time has come for fast-moving consumer goods companies to re-examine the medium. MSN's campaign is a timely reminder of the very real benefits of online advertising that should help spending to recover.


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