News

US: Flavoured vodka on-trade sales dip as whiskies grab share - figures

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

What's coming up in spirits in 2019? - Predictions

MORE

Sales of flavoured vodka in the US on-trade have fallen 12% in the past 12 months, despite continued new entries to the category, latest figures reveal.

//i2.aroq.com/1/100989212.jpg

Tracking firm Restaurant Sciences said yesterday (19 November) that 46 flavoured vodkas were launched between Q3 2012 and 3 2013 in the US, but the overall category lost around 1% of its on-trade spirits market share in the period. The company said other flavoured spirits, such as whiskey, took the share. 

Some “select brands”, including Grey Goose Cherry Noir and Smirnoff Cranberry, were still showing “excellent" sales growth, Restaurant Sciences added.

A Restaurant Sciences spokesperson told just-drinks the company does not release sales numbers to media.

The firm tracks around 170m drink orders in the US foodservice industry, along with around 600 flavoured vodka brands. It also tracks Canada, but the country is not included in the latest figures. 

Absolut Citron, the flavoured vodka category leader, posted a 1.8% year-over-year sales decline in the 12 month period, Restaurant Sciences said. Stolichnaya and Three Olives were “down more than 20%”, it said.

A report last month said that the global vodka market grew by 0.3% last year, with sales under pressure in Eastern and Central Europe.


Sectors: Spirits

Companies: Absolut, Smirnoff, Stolichnaya

Related Content

UK vodka flatlines as gin drives spirits growth - figures

UK vodka flatlines as gin drives spirits growth - figures...

How will the next five years treat the global vodka sector? - Research in Focus

How will the next five years treat the global vodka sector? - Research in Focus...

The Vodka Category - Everything you need to know - just-drinks Spirits Essentials

The Vodka Category - Everything you need to know - just-drinks Spirits Essentials...

Slide goes on for flavoured spirits, but opportunities remain - Research in Focus

Slide goes on for flavoured spirits, but opportunities remain - Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?