Flavoured rums are performing strongly in the UK

Flavoured rums are performing strongly in the UK

Flavoured and spiced rums saw impressive growth in the UK off-trade over the early summer, while imported whiskies also performed strongly, latest figures show. 

In the 12 weeks to 19 July, sales of flavoured and spiced rums in shops and supermarkets jumped by 27% year-on-year to GBP17m (US$27.4m), while volumes leapt 32% to 9,000 hectolitres. Dark and golden rums recorded single-digit rises, while white rum sales were flat, the Wine & Spirit Trade Association revealed in its latest quarterly report, citing Nielsen.

In whisk(e)y, imported brands saw off-trade sales rise by 13% to GBP38m in the 12-week period, while volumes climbed by 17% to 14,000 hectolitres. By contrast, single malt Scotch whisky sales were flat at GBP35m, while volumes fell by 6% to 9,000 hectolitres. 

Sparkling wine continued its growth, posting the biggest rise of all categories in the off-trade, the WSTA reported. Sales of the category in the 12 weeks increased 24% to GBP123m, while volumes also jumped by 24%, to 132,000 hectolitres.

In wine, Argentina saw the biggest rise of all origins in the period, as sales leapt by 32% to GBP20m.

In the on-trade, over the 12 weeks, sparkling wine was also the strongest performer, based on CGA figures. Sales jumped 124% to GBP62m. Champagne sales bounced back, with sales up 27% to GBP96m. 

Tequila was the strongest spirits growth category in pubs, bars and restaurants with sales up 35% to GBP31m, while volumes rose by 23% to 3,000 hectolitres. Vodka, the biggest-selling on-trade category, continued its decline with sales down by 3% to GBP388m in the 12 weeks. Rum saw sales lift by 3% to GBP113m.