News

Fishers Island Spiked Lemonade premix RTD range - Product Launch

Most popular

How A-B InBev's Brito changed the drinks industry

Campari faces familiar troubles - analysis

just-drinks looks at the career of Michel Doukeris

Beverage companies set for tough pricing desicions

Why 'disaster' is no hyperbole for French wine

MORE

Fishers Island Spiked Lemonade premix RTD range

Fishers Island Spiked Lemonade now has three siblings

Fishers Island Spiked Lemonade now has three siblings

Category - RTDs, vodka-based, between 5% & 7% abv

Available - From this month

Location - The US, available in selected states

Price - SRP of US$15.99 per 4x 35cl cans pack, Frozen Spirit Pops SRP of $27.99 per ten-pack.

Fishers Island has released a new line-up of premix RTDs from its namesake brand.

Earlier this week, the US-based company revealed a three-strong line-up, each of which uses a vodka and whiskey base blended with lemon and honey. The Fishers Island Lemonade range comprises:

  • Spiked Tea (7% abv), a half-and-half blend of the company's original spiked lemonade with black tea

  • Pink Flamingo (7% abv), spiked lemonade with cranberry juice

  • Fizz (5% abv), a lower-abv version of the original Fishers Island Lemonade

The range is available now in off-premise locations and via alcohol e-tailer Drizly across the US states of Colorado, Connecticut, Georgia, Maine, Massachusetts, New Hampshire, New Jersey, New York and Rhode Island.

The launches will be supported by Fisher's Island's first nation-wide marketing campaign entitled 'Find Your Island', comprising digital marketing, social media and out-of-home advertising activations.

Are hard seltzers paving the way for 'soft seltzers'? - click here for a just-drinks comment


Expert Analysis

Opportunities in the Western Europe Spirits Sector

Opportunities in the Western Europe Spirits Sector

The global spirits sector was valued at US$823,604.3 million in 2019 and is expected to grow at a CAGR of 1.7% over 2019-2024 to reach US$894,041.4 by 2024. Western Europe held a value share of 12% in...

VIEW REPORT

Related Content

Why COVID has prompted an RTD tsunami from spirits brand owners - comment

Why COVID has prompted an RTD tsunami from spirits brand owners - comment...

Anheuser-Busch InBev's LQD flavoured malt beverage range - Product Launch

Anheuser-Busch InBev's LQD flavoured malt beverage range - Product Launch...

Former Diageo innovations exec says route-to-market critical as Cafe Agave Spiked Cold Brew expands launch

Former Diageo innovations exec says route-to-market critical as Cafe Agave Spiked Cold Brew expands ...

Why premium RTD tea could be a soft drinks winner in 2020 - comment

Why premium RTD tea could be a soft drinks winner in 2020 - comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?