Market research
Fishbowl Spirits' Blue Chair Bay Banana Rum
Blue Chair Bay Banana Rum
Category - Spirits, rum, flavoured, 26.5% abv
Available - From last week
Location - US, Canada and US Virgin Islands
Price - US$18,99 per 75cl bottle
Distribution - Imported and bottled by Fishbowl Spirits
Fishbowl Spirits has launched a new flavour in its Blue Chair Bay portfolio of rums.
Blue Chair Bay Banana Rum follows White, Coconut and Coconut Spiced and is available in the US, Canada and the US Virgin Islands. The brand was created by country music singer-songwriter Kenny Chesney.
Last month, Diageo unveiled Captain Morgan 1671, a limited-edition Captain Morgan spiced rum extension.
Sectors: Product launches, Spirits
Companies: Diageo
