In a new twist on a traditional Thai favourite, Coca-Cola in Thailand has launched Schweppes Manao Soda -- the first ready-to-drink lime soda.

Marking a double-first, Schweppes Manao Soda is also the first beverage that Coca-Cola in Thailand has created specially for the local market.

"With its real lime juice content and naturally cloudy appearance, Schweppes Manao Soda has the same fresh-made taste as the traditional drink -- but comes in an easy ready-to-drink form," said Chris Augustines, region manager for Coca-Cola (Thailand) Ltd. "Less sweet, slightly sour? it's contemporary and convenient, ideal for today's busy lifestyle."

The product was created following extensive research among local consumers. "Our consumers told us that they wanted more choice, more local flavours.

We listened hard, and Schweppes Manao Soda is the result," said Augustijns.

A Schweppes brand containing real lime juice is unique to Thailand said Augustines.

"Thailand is the first country to launch a Schweppes brand with real lime juice -- we're very proud of that," said Augustines. "Created in Thailand for Thai consumers, Schweppes Manao Soda comes with the quality guarantee of the international Schweppes brand and The Coca-Cola Company."

"Schweppes Manao Soda is just the first in a series of exciting new brands and flavours we're going to be launching in the future," he continued. "We already lead the carbonated soft drink sector, and are now expanding into the total non-alcoholic beverage market."

"With the best products, best brands and best marketing, we're confident we'll stay ahead of the pack."

Schweppes Manao Soda is available in cans and 1.25 litre PET bottles, and retails at 13Bt. and 25Bt. respectively. It will be supported by TVC, POP and sampling. The Schweppes product line in Thailand also includes Schweppes Ginger Ale, Schweppes Soda Water, and Schweppes Tonic Water.