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UK: First Fairtrade smoothie launched

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Natural Beverage Company has launched the first smoothie bearing the Fairtrade symbol in the UK. 

Called Fruit Hit, the smoothie is produced using cold aseptic technology that gives the product a six-month shelf life.

There are three flavours in the range - mango and Orange, pineapple & passion fruit and blueberry blend - with no added sugars, preservatives, colours or flavourings. The drinks come in 330ml clear PET bottles. 

Each smoothie gives two of the UK government's recommended five-a-day portions.

Fairtrade fruit is sourced through Agrofair. Bananas come from Ecuador, pineapples from Costa Rica, mangoes from Peru and oranges from Argentina.


Sectors: Soft drinks

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