UK: Firefly updates tonics portfolio

Most popular

Everywhere is now a drinking occasion - Trends

Pernod Ricard Performance Trends 2015-2019

How DNA testing will shape the future of drinking

Major spirits brands dodge the US tariff bullet

Where should wine focus its on-premise efforts?


Firefly has given its namesake tonics range a packaging revamp in the UK.


The makeover, Firefly said today (7 November), is designed to emphasise the fruit flavours of the portfolio, marketing the drinks as natural beverages. The UK soft drinks maker said it wanted to move away from a focus on the functional properties of the range that gave it an energy positioning when it launched in 2003.

The new labels feature black and white polaroids with a colour border.

The range is available in five variants; Peach & Green Tea, Lemon, Lime & Ginger, Grapefruit & Passion Fruit, Pomegranate & Elderflower and Bramley Apple & Ginger. All five have an RRP of GBP1.60 (US$2.56) per 33cl bottle.

In addition to the packaging revamp, Firefly has launched a range of larger 75cl bottles for the off-trade, priced between GBP2.90 and GBP3.00.

Sectors: Soft drinks, Water

Related Content

Sugar concerns take hold in UK on-premise - Britvic

Sugar concerns take hold in UK on-premise - Britvic...

Heineken UK cuts sugar from cider brands, adds calorie info

Heineken UK cuts sugar from cider brands, adds calorie info...

"Our position is between classic, industrial beers and the craft segment" - Interview, Brauerei C&A ...

Can fruit cider survive UK slowdown? - Focus

Can fruit cider survive UK slowdown? - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?