Latest volumes figures on the US arm of spirits and wine giant Allied Domecq have revealed the performance of many of its key brands up until the middle of March.

AC Nielsen figures measuring overall US spirits sales in off-premise/retail outlets through the 52 weeks up until 14th March 2004 saw volume for the industry increase by 2.3%.  Rum (up 5.2%), Tequila (up 6.7%), imported vodka (up 15.3%), and cordials (up 6.8%) did particularly well.

Within the Allied Domecq portfolio, the company saw Malibu Rum continue on a growth swing, up 2.3% in the 4-week period.  Malibu's 52-week ending volume increased +8.6%.

"The strong performance is linked to the brand's successful "Seriously Easy Going" marketing campaign; the addition of reggae star Shaggy to the brands image and the introduction of two new Malibu flavors - Mango and Pineapple," the company said in a statement.

Sauza Tequila continued to enjoy double-digit growth, up 18.7% in the latest 4-week period.  Sauza's 52-week ending volume increased +16.7%. 

The Stolichnaya Vodka family saw a volume increase of 6.7% during the 4-week period.  Stolichnaya's 52-weeks ended with volume increasing +12.4%.

Kahluá increased volume by 2.8% in the 4-week period and 4.8% over the 52-week period. 

"Kahlua continues to show strong growth in response to a national marketing campaign encouraging consumers to "Unleash It" with Kahluá and the increasing popularity of the Kahlua Skinny White Russian made with Soy milk," the company said.

Maker's Mark Bourbon increased volume by +17.3% during the 4-week period, also outpacing the category.  Maker's Mark 52-week growth has increased 13.8%. 
Canadian Club continued its upward trend at 3.9% in the current 4-week period. With strong performance during the last 52 weeks of in increase of +7%, Canadian Club is the primary growth driver for the Canadian Whisky category.