Titos Handmade Vodka is produced by Fifth Generation

Tito's Handmade Vodka is produced by Fifth Generation

The founder of Tito's Handmade Vodka has hit back at a US lawsuit accusing his company of misleading consumers while warning other alcohol producers to expect similar complaints.

Tito Beveridge, who owns Fifth Generation company, which produces the vodka, was the target of a class action suit filed in California last week that said its vodka brand is not handmade and is instead manufactured in a “a highly-mechanised process that is devoid of human hands”. The suit also alleged that the “mass-produced” Tito's Handmade Vodka is made from neutral grain spirit trucked in to its Austin, Texas distillery.

Responding to the lawsuit today, Beveridge said all of the labels for the vodka have been approved by the US' Department of the Treasury's Alcohol and Tobacco Tax and Trade Bureau. “We disagree with the claims made against us, and plan to defend ourselves against this misguided attack,” he said.

He added that this type of class action lawsuit has become popular in California  “among a certain segment of the California legal community”. 

“I bet a number of other folks in our industry will see similar cases in the not-too-distant future,” Beveridge said.

Many of the claims in the lawsuit are taken from a Forbes article from last year that said the Tito's production line has expanded from a 16-gallon pot still in 1997 to a 26-acre operation that produced 850,000 cases in 2012.

Beveridge today also highlighted that the lawsuit states his company's name as Fifth Dimension and not Fifth Generation. “It's alarming that we get sued by someone who claims they know everything about how we make vodka yet they don't even get our corporate name right,” he said.

To read the full lawsuit on the website of the Craft Beverage Association, click here.